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Actively Black Rings in a New Era of Black Representation at New York Fashion Week
On September 8, 2023, Actively Black will be celebrating 50 years of Hip Hop, Black culture, and talent with a fashion show titled “The Black Mixtape: Volume 2” at New York Fashion Week.
Actively Black is a black-owned premium athleisure wear brand that seeks to uplift and invest in the Black community. The brand’s mission of honoring Black excellence and making a positive impact is reflected in their partnerships with iconic figures, cultural touchstones, and renowned creatives. Iconic collaborations with Marvel’s Black Panther, the Muhammad Ali Estate, Allen Iverson, Various HBCU’s, the Malcolm X Estate, and the Notorious B.I.G-Biggie Estate will debut at this year’s show.
Frustrated by the lack of inclusivity from major sportswear brands, Founder and CEO, Lanny Smith, set out to create something exceptional. Since its inception in November 2020, Actively Black has experienced tremendous success and become a go-to for athletes, celebrities, and fashion enthusiasts alike. The brand now proudly holds a spot in the top 100 fastest-growing brands on Shopify and ranks among the top 10 fastest-growing athleisure brands in the country.
To make Fashion Week more accessible, Actively Black has teamed up with The Shade Room, a leading media company that highlights Black culture and news, to livestream the event. The show will be a sensational experience celebrating Black culture and its profound impact on the world, and promises to leave spectators in awe.
The fashion show will be a defining moment for Actively Black and a remarkable tribute to Black culture. Along with the debut of its stunning collaborations, special homages to those who catalyzed the past 50 years will also be featured. So mark your calendars and don’t miss out on this highly anticipated event!