Warner Bros. Discovery’s Boomerang Rebrands to Cartoonito in Nordics, Turkey, Middle East and North Africa
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Warner Bros. Discovery’s Boomerang Rebrands to Cartoonito in Nordics, Turkey, Middle East and North Africa


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Warner Bros. Discovery, the parent company of Boomerang, has announced their rebranding of the preschool network to Cartoonito, expanding to Sweden, Denmark, Norway, Turkey, and the Middle East & North Africa. Cartoonito is dedicated to providing entertaining, culturally relevant content for children between the ages of 2 and 6.

The channel includes both classic favorites like Tom & Jerry, Mr Bean, and Masha and the Bear, as well as newer shows like Thomas and Friends: All Engines Go, Lucas the Spider, and Batwheels. By introducing these brand new programs, young viewers are provided with new friends, trusted fun, and extraordinary adventures.

Vanessa Brookman, senior vp at Kids & Family EMEA for Warner Bros. Discovery, had this to say about the rebranded channel: “We have lots to celebrate in this 100th year of Warner Bros., including the launch of our preschool offering – Cartoonito across EMEA. We are excited to expand into countries such as Sweden, Denmark, Norway, Turkey, and the Middle East & North Africa.”

At Cartoonito, kids can enjoy all of these classic and new shows and encouragement to learn, laugh, and draw outside the lines. Now, children of these countries have the opportunity to watch hours of entertaining, yet educational content fit for toddlers to young children. With Cartoonito’s commitment to giving kids a wide array of shows, their entertainment options have never been wider!

Be sure to sign up for THR Newsletters on the Hollywood Reporter website for more updates on Cartoonito and other topics! With Warner Bros. Discovery and the Cartoonito rebrand, children of these countries have access to educational content in various ways. Tune in and get your children ready for the most trusted fun!

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