For many years now, Google has been under fire for alleged privacy violations. On Tuesday, September 12, the Dutch consumers’ association Consumentenbond and the Privacy Protection Foundation took legal action against Google, as part of Alphabet Inc. The groups alleged that Google had engaged in large-scale privacy violations through online advertising auctions and the sharing of personal data.
The two organizations defined their claims against Google and demanded that the company ceases its surveillance of personal data and pays 750 euros in damages for every consumer who has used its services. So far, 82,000 people have signed up to join the action since its announcement in May 2023.
Google refused to comment on the case, but it wouldn’t be the first time the company has been accused of significant privacy violations. In 2019, its Facebook subsidiary was fined approximately $5 billion by the U.S. Federal Trade Commission for a violation of a 2011 consent decree related to its handling of user data.
This legal action, backed by these two Dutch organizations, will no doubt put a strain on Google’s legal team. It remains to be seen how Google will respond and if the proceedings will gain even more traction and backing. The outcome of this could have a significant and lasting impact for the company’s privacy practices.
It’s clear that Google has a responsibility to protect its users and respect their privacy. We will have to wait and see how this legal case plays out and if the two organizations behind it will be able to push for the changes they are advocating